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In the world of retail and brand strategy, challenges and opportunities seem to grow each year. Digital business pros must navigate this fluid environment to identify which changes and what investments will ultimately have the greatest impact on their business. No easy task. However, that pales in comparison to the work it takes to dovetail each part of a digital transformation together, reshape the culture, break down departmental silos, reset outdated beliefs, and achieve success like those who are already doing it well.

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As a strategy analyst, it's required that I have a solid understanding of both the full menu of choices and why one directional decision would be more impactful than another. Below are top areas of research that my ongoing work with retailers, brands, and solution providers is taking me and my reporting:

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Research

Areas Of RESeARCH & Expertise​

  • 3D Printed/On-Demand Products  

  • 5G Wireless Connectivity

  • AI/Machine Learning Solutions

  • Augmented Reality

  • Automated Checkout 

  • Associate/Customer Scheduling Solutions

  • BO/PIS

  • BO/RTS

  • Chatbots (on social sites)

  • Clienteling

  • Computer Vision For Retail

  • Curbside Pickup

  • Data-Led Decision Making

  • Digital Commerce Experiences

  • Digital Store - Operations & IoT

  • Digital Store - Interactive CX

  • Digitally-Savvy Consumer Expectations

  • DTC Brands Strategies

  • Edge Computing For Retail

  • Embedded Retail

  • Endless Aisle

  • Experiential Retail

  • Geofencing/Localized Engagement

  • Guided Selling Solutions

  • Home/Drone Delivery Robots

  • In-Store/Inventory Robots

  • Live Streaming Commerce

  • Loyalty Programs For Retail

  • Marketplaces (retailers starting their own)

  • Micro-fulfillment Centers/Dark Stores

  • Mobile Retail Strategies

  • mPOS

  • Omnichannel Engagement

  • Omnichannel Commerce

  • Omnichannel Pricing & Promotions

  • Omnichannel View of the Customer

  • Personalization Technologies

  • Physical Store/Omnichannel Redesigns

  • Pick-Up/Return Lockers

  • POS

  • RFID

  • Same Day Delivery

  • Ship-From-Store

  • Ship-To-Store

  • Shoppable Video 

  • Smart Speaker Apps

  • Social Commerce

  • Sustainability In Retail

  • Virtual Assistants (on an app/website)

  • Virtual Reality

  • Visual Search

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The following can be done at Forrester.com:

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  • Schedule a Guidance Session or Inquiry: If you are a Forrester client and would like to discuss these topics, please reach out to your account manager or schedule time with me by clicking "Connect with Brendan" on my Profile Page after logging in.

  • Schedule a Briefing: If you're a vendor offering digital solutions or services for B2C firms in the areas above, click here Request a Briefing and fill out the form.

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If you are interested in becoming a Forrester client, please contact Forrester Research directly. Information for that can be found here: Forrester.com (become a client). 

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